Music and family are the most important things in the world to Daði Freyr. It’s what drives him forward, what inspires him, and it’s what keeps him rooted to Iceland, to the close-knit communities he has always adored.
An artist who obsesses over the intricate craft of the pop song, Daði Freyr is a student of Eurovision. Working with the group Gagnamagnið – which translates as ‘data plan’ - ‘Think About Things’ radiates with all the joy and unity the competition can provide, while also offering something deeply authentic and new.
It all started in his Berlin studio. Part of the Icelandic diaspora, he takes a part of the island with him wherever he goes. Working from a tiny space in his flat, Daði Freyr’s DIY approach is matched to colossal pop ambition, a true student of melody and lyric. ‘Think About Things’ was directly inspired by becoming a father, by the changes in his life, and it’s brought Daði closer to those around him.
His wife, Árný Fjóla Ásmundsdóttir, is on keys. Backing vocals come from his two sisters. Daði even borrowed a vintage microphone from his father – a noted sound engineer – to help get the perfect sound.
He was set to represent Iceland in Eurovision 2020, but the event was cancelled due to the coronavirus pandemic. His proposed entry, Think About Things, enjoyed great viral success upon initial release.
However, his cult following has only grown since releasing 10 Years for Eurovision 2021.
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