Rapper, singer-songwriter and record producer extraordinaire
Born in London as Elliot John Gleave, the artist known simply as Example took his stage name from his initials “e.g.”, the abbreviation of the Latin phrase meaning “for example”.
In the mid to late ’00s, he self-released several singles – including I Don’t Want To – that grabbed the attention of Pete Tong and others at Radio 1. The airplay led to a deal with The Beats in 2006, through which Example unveiled his debut album What We Made in 2007, followed by the mixtape What We Almost Made in 2008.
Example was the first artist signed with Ministry of Sound label imprint in 2009. He enlisted the help of some heavy hitters in the world of electronic music – like Calvin Harris, Sub Focus and Chase & Status – for his sophomore album, 2010’s Won’t Go Quietly. Among its many top 20-charting hits were the title track plus Watch The Sun Come Up, Two Lives and Kickstarts.
In 2011, Example revealed the lead track, Changed The Way You Kiss Me, from his third album Playing In The Shadows. It debuted at No.1 on the UK singles chart and also charted in several countries around the world.
Example’s fourth and fifth albums, The Evolution Of Man and Live Life Living, arrived in 2012 and 2014. During these years, he also married Australian model and actress Erin McNaught and settled in Brisbane.
He released the standalone single Whisky Story in 2015 as well as collaborated with artists like Professor Green, Darkzy, Wretch 32 and many more over the next few years.
Throughout his career, Example’s sound has evolved to see him bridge the gap between pop, rap and electronic music. He’s also become a UK festival favourite.
During the lockdowns due to the coronavirus pandemic, Example finished and released his sixth studio album Some Nights Last For Days in 2020.
In early September 2021, he released the track Every Single Time featuring What So Not and Lucy Lucy. Example also announced a huge UK tour for January and February 2022 during which he’ll re-live both his old and new hits with fans.
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