Freddie Gibbs is the product of violent, drug-laden streets but unlike most rappers with similar resumes, he brings the block to the booth without inhibition or an exaggerated rap persona. His transparent approach to making music, combines an at times stark honesty with electrifying talent as a lyricist and performer; a gangster Blaxploitation film on wax who came up on the streets of Gary, Indiana, the disregarded city previously best known for producing Michael Jackson.
He sets his soliloquies of the streets alongside film snippets and dusted funk, soul and prog musical tapestries, shifting from textbook lessons in robbing and drugging to a collaboration with Scarface, who, along with Tupac, DMX and 50 Cent, make up the rapper's own Mount Rushmore of MCs ("You're getting a hurricane of all those motherfookers hitting you at once when you listen to Freddie Gibbs", he says).