VOGUE: Inventing the Runway

Lose yourself in the world of fashion runway shows past, present and future, in this immersive experience created in collaboration with Anna Wintour and Vogue editors and narrated by Cate Blanchett.

VOGUE: Inventing the Runway is a spectacular new immersive experience exploring the history of the fashion runway show – from the intimate couture salons of the early 20th century to the unforgettable pop-culture events of the present.

Narrated by Cate Blanchett, the show uses Vogue’s remarkable archive and fashion network to create an experience that brings together the industry’s leading voices from the past, present and future.

With first-hand interviews and a rich mixture of media, Inventing the Runway reveals how fashion shows became the ultimate statement of a designer’s vision – at times, a walking expression of their identity – reimagined season after season. It’s a celebration of the imagination, discipline and passion that has revolutionised how we experience fashion.

Inventing the Runway uses original animation for an experience that is both visceral and insightful – brought to life by the incredible Lightroom technology behind David Hockney: Bigger & Closer (not smaller & further away). Immersive sound design and a score fusing classical and pop music, evoke the world of fashion and the moments when iconic shows shifted the cultural landscape.