Jadu Heart

Bristol-based Dream Pop duo Diva-Sachy Jeffrey and Alex Headford, from London and Huddersfield respectively, formed Jadu Heart while studying music at London’s BIMM.

Following in the footsteps of cult boy/girl bands before them such as Pixies, My Bloody Valentine and Belle and Sebastian, they have grown outside of the music industry slowly building their own world & an army of die-hard fans largely under the radar.

Having moved from electronic shoegaze to psych-rock, folktronica to grungy lo-fi, they have covered the alternative music spectrum.

Whilst the presentation can be varied and at times experimental, their melody is always appealing and it is this more than anything that has seen them sell out their recent US and European tours, as well as attract one of the biggest crowds of the weekend at All Points East.

To see Jadu Heart play live is to watch a room full of people sing every word and hope that their secret doesn’t get out. But it is getting out.