Few artists are at once artful and savvy enough to transcend the endless scroll, but LA-based Miami indie synthpop duo Magdalena Bay have used social platforms to dispatch their music, and what you might call their philosophy, in hypnotic, ephemeral bursts.
A long trip through their feeds produces music videos in miniature, irreverent pontifications on the state of the music industry delivered via home video VHS aesthetics, and existential meditations on everything from International Women's Day to the clone craze of the early aughts to the indefinite lifespan of plants.
To Mica Tenenbaum and Matt Lewin, reality can be unmade, manipulated beyond all recognition; their project is as much musical as it is an experiment in pop persona and visual aesthetics.